Imagine taking a pill from an unmarked bottle. Can you even conceive of slathering an unlabeled cream on your skin? The thought alone is unsettling.

Healthcare labels (like those for over-the-counter medications and supplements) and personal care labels (like those for beauty and hygiene products) are all about imparting essential information that consumers rely on for peace of mind.

These labels need to convey the ingredients and instructions for use, yes, but also so much more. Consumers look to beauty product labels and healthcare labels for assurance that a brand shares their values and will help them achieve their goals for better health or a more vibrant appearance.

So as a health or personal care brand, a custom label is not a choice to take lightly. In this guide, we’ll explore general considerations to keep in mind when selecting health or personal care custom labels, as well as some of the specific use cases to consider.

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